50 Best Substack Newsletters to Read Right Now [2025] (Published: May 6, 2025)
"Discover the 50 Best Substack Newsletters to Read in 2025! Our expertly curated list helps you find top newsletters for insights, growth & inspiration."
In the digital age, your inbox is sacred. It’s a space often cluttered with noise, yet brimming with potential for genuine connection, profound learning, and transformative insights. You’re here because you’re not just looking for more content; you’re seeking clarity amidst the chaos, wisdom that resonates, and voices that truly speak to your ambitions, curiosities, and deepest desires. You’re tired of generic advice and surface-level takes. You crave depth, authenticity, and that exhilarating feeling of discovering a perspective that shifts your world, even just a little.
Substack has emerged as a vibrant ecosystem where independent writers, thinkers, and creators share their most compelling work directly with readers like you. It’s a haven for nuanced discussion, specialized knowledge, and unfiltered passion. But with thousands of newsletters vying for attention, how do you find the ones that will genuinely enrich your life and work in 2025?
That’s where this list comes in. We've dived deep, sifting through the vast Substack universe to curate 50 newsletters that stand out for their exceptional quality, unique voice, and ability to deliver consistent value. These aren't just popular newsletters; they are beacons of expertise, experience, authority, and trust, each promising to satisfy a distinct intellectual or emotional hunger.
How This List Was Crafted: Finding Your Next Obsession
Our selection process prioritized newsletters that demonstrate:
Deep Expertise & Unique Voice: Authored by individuals with demonstrable knowledge and a perspective that cuts through the noise.
Exceptional Value & Insight: Content that offers actionable strategies, novel ideas, critical analysis, or a truly fresh way of seeing the world.
Strong Reader Connection: Publications that foster a sense of community or speak directly to the reader's specific pain points, goals, and aspirations.
Emotional Resonance: Writing that doesn't just inform but also inspires, challenges, entertains, or makes you feel something.
Timeliness & Relevance for 2025: While some are mainstays, all offer insights pertinent to navigating the complexities and opportunities of the current year.
We’ve organized these 50 gems into broad categories to help you navigate directly to your interests. Prepare to discover your next must-read.
I. Business, Finance & Career Growth
This section is for the builders, the strategists, the financially savvy, and anyone looking to elevate their professional life and make a tangible impact.
Newsletter: Lenny's Newsletter
Author: Lenny Rachitsky
Why It’s a Must-Read [2025]: In a landscape flooded with fleeting business trends, Lenny's Newsletter is an anchor of proven, actionable wisdom. Lenny, a former product lead at Airbnb, taps into an unparalleled network of industry leaders to deliver meticulously researched deep dives, frameworks, and benchmarks on product, growth, and career acceleration. If you’re haunted by the question "How do I actually build and scale something meaningful?" or desire the confidence that comes from battle-tested strategies, this is your go-to. (High earnings and massive subscriber base noted by Press Gazette).
Ideal for product managers, startup founders, growth marketers, and anyone driven to build, innovate, and climb the ranks in the tech world.
Newsletter: Noahpinion
Author: Noah Smith
Why it’s a Must-Read [2025]: Economics can feel dense and impenetrable, yet it shapes our world. Noah Smith possesses the rare talent of making complex economic concepts accessible, engaging, and relevant to current events and business. He offers sharp analysis on everything from global trade to technological disruption, helping you understand the "why" behind the headlines. If you crave a clearer understanding of economic forces and their impact on your career and investments, Noahpinion delivers with intellectual rigor and a distinctive voice. (Mentioned by Press Gazette for its significant earnings).
Ideal for business professionals, investors, policymakers, and curious minds wanting to grasp economic principles without the jargon.
Newsletter: The Generalist
Author: Mario Gabriele
Why it’s a Must-Read [2025]: For those fascinated by the stories behind groundbreaking companies and the technologies shaping our future, The Generalist is a treasure trove. Mario Gabriele delivers impeccably researched deep dives into both established tech giants and promising startups. It’s for the reader who desires to understand the strategic thinking, market dynamics, and visionary leadership that drive innovation. Each piece is an education in itself, satisfying a hunger for comprehensive, insightful business narratives. (Highlighted by Substack for its quality in the business category). for investors
Investors, entrepreneurs, tech enthusiasts, and strategists seek to understand the DNA of successful companies.
Newsletter: MKT1
Author: Emily Kramer
Why it’s a Must-Read [2025]: Marketing is an ever-evolving beast. MKT1, penned by a seasoned marketing leader, provides operational frameworks and scaling tactics that cut through the fluff. If you’re tired of vague marketing advice and yearn for concrete strategies to grow a business, particularly in the B2B space, Emily Kramer delivers. This newsletter speaks to the desire for practical, experience-backed guidance that can be implemented immediately for tangible results. (Featured in NoGood's list of best marketing Substrate marketing
or marketing professionals, startup leaders, and anyone responsible for driving growth who needs actionable "frameworks."
Newsletter: Citrini Research
Author: (Often anonymous or by a dedicated research team)
Why It’s a Must-Read [2025]: In the volatile world of finance and investment, unbiased, data-driven research is paramount. Citrini Research is known for its in-depth analysis, often focusing on specific sectors or market anomalies. It caters to the serious investor or financial professional who needs to go beyond surface-level commentary and access rigorous, analytical content to inform their decisions. This is for those whose goal is to navigate financial markets with greater confidence and insight. (Noted by Press Gazette as a top-earning finance Substack).
Ideal for investors, financial analysts, and anyone seeking sophisticated financial research and market commentary.
Newsletter: The Daily Hustle
Author: Team at The Hustle
Why it’s a Must-Read [2025]: In a busy world, staying informed about business and tech news that actually matters can be a challenge. The Daily Hustle delivers engaging, witty, and concise summaries of key happenings, making it easy to stay ahead. It satisfies the desire to be knowledgeable and current without dedicating hours to research, perfect for the ambitious professional on the go. (Mentioned by Paved as one of the world's biggest newsletters by subscriber count).
entrepreneurs, young professionals, and anyone who wants their business news to be informative and entertaining.
Newsletter: Morning Brew
Author: Team at Morning Brew
Why it’s a Must-Read [2025]: Similar to The Daily Hustle but with its own distinct flavor, Morning Brew offers a fresh, conversational take on the latest business and financial news. Its strength lies in making complex topics easily digestible and even enjoyable, catering to the desire to start the day informed and empowered. (Also listed by Paved as a top globalr.).
for entrepreneurs: A broad audience, from students to seasoned executives, who appreciate a modern, accessible approach to business news.
II. Technology & AI
Stay ahead of the curve with these newsletters that demystify complex technologies, explore the frontiers of innovation, and analyze the impact of AI on our world.
Newsletter: The Pragmatic Engineer
Author: Gergely Orosz
Why it’s a Must-Read [2025]: The tech world moves at lightning speed. The Pragmatic Engineer delivers precisely what its name promises: practical, deeply researched insights into software engineering, Big Tech trends, career development, and the realities of the tech industry from an insider’s perspective. It addresses the core desire of tech professionals to not just keep up but to understand how and why things work. (Recognized by NinjaOne and Press Gazette as a #1 technology newsletter.).
Ideal for software engineers, engineering managers, CTOs, and anyone in the technology sector valuing candid, actionable advice.
Newsletter: Chamath Palihapitiya's Newsletter
Author: Chamath Palihapitiya
Why It’s a Must-Read [2025]: Known for his bold and often contrarian views, investor and former Facebook exec Chamath Palihapitiya offers insights into technology, finance, and the future. His newsletter is for those who crave unfiltered opinions and a peek into the thinking of someone who’s been at the forefront of major tech waves. It speaks to the desire for provocative ideas that challenge conventional wisdom. (Mentioned by Press Gazette in its ranking of top Substacks).
Ideal for investors, tech entrepreneurs, and anyone interested in disruptive thinking and macroeconomic perspectives on technology.
Newsletter: The Rundown AI
Author: Team at The Rundown AI
Why it’s a Must-Read [2025]: Artificial intelligence is no longer a futuristic concept but a present-day reality transforming industries. The Rundown AI provides a concise, daily briefing on the latest AI news, tools, and breakthroughs. It helps you quickly understand what matters in AI, satisfying the need to stay informed in this rapidly evolving field. (Cited by Paved as having over 1 million subscribers).
Ideal for professionals across all industries, students, and tech enthusiasts eager to keep pace with AI developments.
Newsletter: Ahead of AI
Author: Sebastian Raschka
Why it’s a Must-Read [2025]: For those who want to go deeper into the technical aspects of AI and machine learning, Sebastian Raschka's newsletter is invaluable. He offers in-depth explanations of ML research and concepts, making complex topics accessible to practitioners and researchers. It caters to the desire for genuine understanding and expertise in the AI space. (Recommended by Cameron R. Wolfe for idepth.chnical depth).
Ideal for machine learning engineers, data scientists, researchers, and students serious about understanding AI fundamentals.
Newsletter: ByteByteGo
Author: Alex Xu & Team
Why It’s a Must-Read [2025]: Understanding large-scale system design is crucial for many in tech. ByteByteGo breaks down complex system design topics with clear explanations and visuals. It helps demystify how popular applications are built, satisfying the curiosity and professional development needs of engineers and tech leads. (Paved notes it has over 1 million subscribers.).
Ideal for software engineers, system architects, and technical managers looking to improve their understanding of system design.
Newsletter: TLDR
Author: Team at TLDR
Why it’s a Must-Read [2025]: TLDR offers daily summaries of the most interesting news in tech, startups, and programming. Its brevity and focus make it an efficient way to stay in the loop without information overload, perfect for busy tech professionals who want the gist of what’s important. (Mentioned by Paved and NinjaOne for its popularity and broad tech coverage).
Ideal for developers, tech enthusiasts, and anyone who wants a quick, comprehensive overview of tech news.
Newsletter: AI Marketing
Author: Gabriel Diaz
Why It’s a Must-Read [2025]: The intersection of AI and marketing is a hotbed of innovation. This newsletter bridges the gap between complex AI concepts and real-world marketing applications, offering actionable insights for leveraging AI in your marketing efforts. It caters to the marketer's desire for a competitive edge through technology. (Listed by NoGood as a top AI marketing newsletter).
Ideal for: marketers, business owners, and strategists looking to understand and implement AI in their marketing.
III. Politics, Society & World Affairs
Navigate the complexities of our world with these insightful newsletters that offer depth, diverse perspectives, and a commitment to informing the public.
Newsletter: Letters from an American
Author: Heather Cox Richardson
Why it’s a Must-Read [2025]: Feeling overwhelmed by the daily news cycle? Heather Cox Richardson, a distinguished historian, offers a unique antidote: context. Her nightly essays masterfully weave current events with American history, providing a calm, insightful perspective. For readers craving intellectual grounding and a deeper understanding of democracy's complexities. (A top earner noted by Press Gazette and highly regarded).
Ideal for: anyone seeking to understand U.S. politics with historical depth and those tired of sensationalism.
Newsletter: The Bulwark
Author: Various contributors (e.g., Charlie Sykes, Sarah Longwell)
Why It’s a Must-Read [2025]: In an era of intense political polarization, The Bulwark offers center-right perspectives that challenge partisan echo chambers. It's for readers who desire thoughtful, principled commentary on politics and culture, even if they don't always agree with the viewpoints. It speaks to a longing for reasoned debate and a bulwark against extremism. (Noted by Press Gazette for its significant revenue).
Ideal for politically engaged readers, conservatives, centrists, and anyone interested in non-MAGA conservative thought.
Newsletter: Zeteo
Author: Mehdi Hasan
Why It’s a Must-Read [2025]: Known for his incisive interviewing style and fearless commentary, Mehdi Hasan’s Zeteo offers hard-hitting journalism and opinion. It caters to readers who appreciate journalism that holds power to account and isn’t afraid to ask tough questions. This newsletter is for those who desire unvarnished truths and robust debate on pressing global and political issues. (Mentioned by Press Gazette as a notable Substack).
Ideal for readers looking for investigative journalism, sharp political analysis, and a progressive viewpoint.
Newsletter: Public
Author: Michael Shellenberger
Why it’s a Must-Read [2025]: Michael Shellenberger often tackles controversial topics, from energy and the environment to social issues, with a journalistic and sometimes contrarian approach. His work is for readers who are open to challenging their own assumptions and exploring complex issues from different angles. It satisfies the desire for deep-dive investigations into topics often mishandled by mainstream media. (Listed by Press Gazette among high-earning news Substacks).
Ideal for readers interested in investigative journalism, environmental issues, free speech debates, and heterodox thinking.
Newsletter: News Not Noise
Author: Jessica Yellin
Why it’s a Must-Read [2025]: True to its name, this newsletter aims to cut through the sensationalism and deliver straightforward, factual reporting on important news stories. Jessica Yellin, a former Chief White House Correspondent for CNN, leverages her experience to provide clarity and context. It’s for the reader who feels overwhelmed by media noise and desires a trustworthy, concise source of information. (Highlighted in Press Gazette's list of popular Substacks).
Ideal for: Individuals seeking unbiased, easy-to-understand news summaries and analysis from a seasoned journalist.
Newsletter: Silver Bulletin
Author: Nate Silver
Why It’s a Must-Read [2025]: Nate Silver is renowned for his data-driven approach to analyzing politics, elections, and other domains. Silver Bulletin continues this work, offering rigorous, statistical insights into complex questions. It caters to readers who value evidence-based analysis and want to understand the probabilities and uncertainties shaping our world. (Mentioned by Press Gazette as a top Substack).
Ideal for: data enthusiasts, political junkies, and anyone who appreciates quantitative analysis applied to current events.
IV. Culture, Arts & Media
Explore the vibrant world of culture, from pop phenomena and artistic movements to the ever-changing media landscape, with these insightful and engaging voices.
Newsletter: Maybe Baby
Author: Haley Nahman
Why it’s a Must-Read [2025]: In a world that often pressures us to have all the answers, Maybe Baby creates a precious space for questions, nuance, and the beautiful messiness of being human. Haley Nahman explores culture, relationships, and selfhood with wit and vulnerability. If you long for writing that feels like a conversation with a thoughtful friend, this is a balm. (Highlighted by LetterPal and Mailbrew).
Ideal for: Readers who appreciate personal essays, cultural criticism, and explorations of mental health and relationships.
Newsletter: The Review of Beauty
Author: Jessica DeFino
Why It’s a Must-Read [2025]: Jessica DeFino, a former mainstream beauty editor, offers a powerful, critical counter-narrative to the beauty industry. Her newsletter dissects beauty culture, its intersection with capitalism and misogyny, and empowers readers to question what they’re being sold. If you desire authenticity and a liberated relationship with your appearance, this is essential reading. (Noted by RUSSH for its sharp critique).
Ideal for: anyone critical of the beauty industry, interested in media literacy, feminism, and cultivating an empowered sense of self.
Newsletter: Culture Study
Author: Anne Helen Petersen
Why It’s a Must-Read [2025]: Anne Helen Petersen is a brilliant analyst of modern work culture, burnout, and the often-invisible societal forces that shape our lives. Culture Study offers insightful essays that make you feel seen and understood, tackling everything from millennial workism to the complexities of community. It’s for readers who crave smart, empathetic analysis of how we live and work today. (Mentioned by Press Gazette as a popular Substack).
Ideal for millennials, Gen Z, remote workers, and anyone trying to make sense of modern anxieties and aspirations.
Newsletter: Hung Up
Author: Hunter Harris
Why It’s a Must-Read [2025]: For a witty, incisive, and utterly addictive take on pop culture, celebrity, and the internet, look no further than Hung Up. Hunter Harris has a unique voice that is both hilarious and deeply insightful, making her newsletter a joy to read. It satisfies the desire for smart cultural commentary that doesn’t take itself too seriously but still offers sharp observations. (Featured by LetterPal as a top Substack).
Ideal for: pop culture aficionados, film and TV buffs, and anyone who appreciates sharp, funny writing.
Newsletter: Blackbird Spyplane
Author: Jonah Weiner & Erin Wylie
Why It’s a Must-Read [2025]: This is not your average fashion newsletter. Blackbird Spyplane delves into "unbeatable recon" on style, design, and rare gems with a unique, irreverent, and highly engaging voice. It’s about discovery, taste, and the stories behind objects, appealing to those who seek individuality and appreciate a curated aesthetic beyond mainstream trends. (Praised by LetterPal).
Ideal for: style-conscious individuals, design lovers, and anyone looking for unique finds and a humorous take on consumer culture.
Newsletter: The Ankler
Author: Richard Rushfield & Team
Why It’s a Must-Read [2025]: The Ankler provides an insider's, often biting, look at the business of Hollywood and the entertainment industry. It’s for those who crave the unvarnished truth about how show business really works, from studio politics to talent deals. It satisfies a curiosity about the power dynamics and seismic shifts in media. (Listed by Substack in its top business newsletters).
Ideal for: film and TV industry professionals, media junkies, and anyone fascinated by the machinery of Hollywood.
Newsletter: Vale Tutto—by Selvaggia Lucarelli
Author: Selvaggia Lucarelli
Why it’s a Must-Read [2025]: (Assuming English translation or for Italian-speaking audience) Selvaggia Lucarelli is a prominent Italian journalist and commentator known for her sharp and often controversial takes on culture, society, and current affairs. Her Substack likely offers unfiltered opinions and deep dives, appealing to readers who appreciate a strong, independent voice tackling a range of contemporary issues. (Mentioned by Press Gazette as a top culture Substack by revenue).
Ideal for readers interested in Italian culture and current events and those who appreciate provocative commentary.
V. Personal Development, Health & Mindfulness
Invest in yourself with these newsletters focused on living a more meaningful, healthy, and self-aware life, offering practical advice and inspiration.
Newsletter: The 3-2-1 Newsletter
Author: James Clear
Why It’s a Must-Read [2025]: From the author of "Atomic Habits," this newsletter delivers concise wisdom: 3 short ideas from James, 2 quotes from others, and 1 question to ponder. It’s a quick, powerful dose of insight for better thinking, performance, and living. It caters to the desire for actionable self-improvement without a huge time commitment. (Cited by Paved for its massive subscriber base of over 3 million).
Ideal for: anyone seeking practical tips for habit formation, productivity, and continuous learning.
Newsletter: Adulting With ADHD
Author: Rach Idowu
Why it’s a Must-Read [2025]: Navigating adulthood with ADHD presents unique challenges and strengths. Rach Idowu offers strategies, tips, and relatable self-reflections that foster a sense of community and understanding. This newsletter provides the validation and practical support many with ADHD crave, helping them thrive. (Featured by Mailbrew as a top Substack).
Ideal for adults with ADHD, their loved ones, and anyone seeking to understand neurodiversity better.
Newsletter: On Knowing Yourself
Author: Natalie Lue
Why it’s a Must-Read [2025]: True fulfillment often starts with deep self-understanding. Natalie Lue helps readers listen to themselves to figure out and honor their needs, desires, and boundaries. Her work is for anyone on a journey of personal growth who wants to cultivate self-awareness and lead a more authentic life. (Recommended by Mailbrew).
Ideal for: Individuals seeking to improve their self-esteem, relationships, and overall emotional well-being.
Newsletter: Feelings Not Aside
Author: Kayti Christian
Why it’s a Must-Read [2025]: This newsletter creates a compassionate space for sensitive individuals to explore essays, music, and recommendations that resonate with their experiences. In a world that can feel overwhelming, it offers a sense of being seen and understood, catering to the emotional need for validation and gentle reflection. (Highlighted by Mailbrew).
Ideal for: Highly sensitive people, empaths, and anyone who appreciates thoughtful, gentle content.
Newsletter: Sunday Growth
Author: Brendon Burchard
Why It’s a Must-Read [2025]: Brendon Burchard is a leading high-performance coach. His newsletter likely distills key principles for personal and professional growth, motivation, and achieving one's potential. It speaks to the ambition within readers to live a more purposeful and successful life. (Listed by Paved among the world's biggest newsletters).
Ideal for: Individuals focused on achieving ambitious goals, improving productivity, and developing a growth mindset.
Newsletter: Recomendo
Author: Kevin Kelly, Mark Frauenfelder, Claudia Dawson
Why It’s a Must-Read [2025]: Each week, Recomendo delivers six brief personal recommendations of cool and useful stuff—from tools and books to travel tips and websites. It’s a delightful and quick way to discover new things that can genuinely improve your life or pique your curiosity, satisfying the desire for curated discovery. (Featured by Mailbrew and Paved).
Ideal for: Curious individuals who love discovering new tools, ideas, and life hacks.
VI. Writing, Creativity & Storytelling
For the writers, dreamers, and creators, these newsletters offer inspiration, practical advice, and a deeper connection to the art of storytelling and creative expression.
Newsletter: The Creativity Business
Author: Steve Pratt
Why it’s a Must-Read [2025]: This newsletter is designed to help creative businesses grow by highlighting marketing and content strategies, along with practical advice successfully used by other creative entrepreneurs. It tackles the pain point many creatives face: how to turn passion into a sustainable livelihood. (From The Design Trust's list for creatives).
Ideal for: Creative entrepreneurs, freelancers, artists, and designers looking for business insights tailored to their world.
Newsletter: Illustration Matters
Author: Dave Bain
Why It’s a Must-Read [2025]: A dedicated space for illustrators and lovers of illustration, this newsletter likely features artist spotlights, industry insights, tips, and inspiration. It nurtures the creative spirit and provides a sense of community for those passionate about visual storytelling. (From The Design Trust's list).
Ideal for illustrators, graphic designers, art students, and anyone who appreciates the art of illustration.
Newsletter: Write With AI
Author: Nicolas Cole
Why It’s a Must-Read [2025]: AI is transforming how we write. This newsletter provides prompts, techniques, and strategies for leveraging AI platforms like ChatGPT as powerful digital writing assistants. It addresses the desire of writers and content creators to enhance their productivity and creativity using cutting-edge tools. (Recommended by Cameron R. Wolfe, and the author is a successful Substacker himself.).
Ideal for writers, marketers, entrepreneurs, and anyone looking to use AI to improve their writing process.
Newsletter: The Great Women Artists
Author: Katy Hessel
Why It’s a Must-Read [2025]: This newsletter celebrates and sheds light on the often-overlooked contributions of women artists throughout history and today. It’s an act of discovery and reclamation, satisfying a hunger for more inclusive art narratives and a deeper appreciation of female creativity. (Featured by The Design Trust).
Ideal for: Art lovers, historians, feminists, and anyone passionate about discovering incredible artists.
Newsletter: Dear Somebody, A Letter From Me To You
Author: Meera Lee Patel
Why It’s a Must-Read [2025]: Meera Lee Patel blends personal storytelling with artistic insights, offering heartfelt reflections on motherhood, the creative process, and finding inspiration in everyday life. Her beautiful illustrations add another layer of emotional resonance. This is for readers who crave quiet beauty and gentle wisdom. (Recommended by Mailbrew).
Ideal for creatives, writers, parents, and anyone who appreciates introspective, beautifully illustrated content.
Newsletter: SPARKLE ON SUBSTACK
Author: Clare Venus
Why it’s a Must-Read [2025]: For those navigating the Substack platform itself or wanting tips on how to make their own newsletter shine, Clare Venus offers chats, podcasts, and tools to help writers grow. It addresses the desire of aspiring Substackers to find their voice and audience. (From The Design Trust's list).
Ideal for: Aspiring and current Substack writers, content creators, and anyone looking to build an online community.
VII. Niche Deep Dives & Independent Voices
Discover newsletters that dive deep into specific passions, offer unique expertise, or champion underrepresented perspectives.
Newsletter: The Bear Cave
Author: Edwin Dorsey
Why It’s a Must-Read [2025]: This newsletter is known for its focus on exposing corporate misconduct and short-selling ideas. Edwin Dorsey dives into company financials and practices, offering a critical perspective for investors and those interested in corporate accountability. It caters to a desire for independent, investigative financial journalism. (Highlighted by Substack in its business section).
Ideal for activist investors, financial journalists, and anyone interested in corporate governance and due diligence.
Newsletter: Kareem Abdul-Jabbar's Newsletter
Author: Kareem Abdul-Jabbar
Why it’s a Must-Read [2025]: The NBA legend shares thoughtful reflections on sports, politics, popular culture, and how they define America. His unique vantage point and eloquent writing offer wisdom and historical perspective, appealing to readers who desire thoughtful commentary from an iconic figure. (Featured on Substack's top sports list).
Ideal for: sports fans, those interested in social commentary, history buffs, and admirers of Kareem Abdul-Jabbar.
Newsletter: Feed Me
Author: Emily Sundberg
Why It’s a Must-Read [2025]: Emily Sundberg writes about "the spirit of enterprise," often focusing on food, brands, and the people behind them with a keen observational eye. It’s for readers who are curious about consumer culture, trends, and the stories embedded in the things we buy and eat. (Highlighted by Substack).
Ideal for foodies, brand enthusiasts, marketers, and anyone interested in the cultural side of commerce.
Newsletter: Link in Bio
Author: Rachel Karten
Why it’s a Must-Read [2025]: This newsletter is dedicated to the world of social media management—the strategies, the humor, and the struggles. Rachel Karten offers an insider's view that is both practical and relatable for anyone working in the field. It soothes the pain points of social media managers by making them feel seen and offering useful insights. (Listed by Substack).
Ideal for: social media managers, digital marketers, and content creators.
Newsletter: Tipping Point Prophecy Update
Author: Jimmy Evans
Why it’s a Must-Read [2025]: For individuals interested in faith, spirituality, and biblical prophecy from a specific theological perspective, this newsletter offers regular updates and commentary. It caters to a desire for spiritual guidance and understanding of current events through a prophetic lens. (Noted by Press Gazette for its significant earnings, indicating a large, engaged audience).
Ideal for: Individuals with a specific interest in Christian eschatology and prophecy.
Newsletter: Go Long
Author: Tyler Dunne
Why It’s a Must-Read [2025]: Tyler Dunne provides NFL long-form journalism, humanizing profiles, and deep dives that capture the spirit of the sport beyond the box scores. It's for football fans who crave exceptional storytelling and a deeper understanding of the players and the game. (Featured on Substack's top sports list).
Ideal for: serious NFL fans, lovers of sports journalism, and those who appreciate in-depth character studies.
Newsletter: Data Science Weekly
Author: (Often curated by a team)
Why it’s a Must-Read [2025]: Staying current in data science is a challenge. This newsletter recaps the week's top data science news, articles, and resources, helping professionals keep their skills sharp and knowledge up-to-date. It satisfies the crucial need for continuous learning in a technical field. (Mentioned by NinjaOne with over 60,000 subscribers).
Ideal for: data scientists, analysts, machine learning engineers, and anyone working with data.
Newsletter: Krebs on Security
Author: Brian Krebs
Why It’s a Must-Read [2025]: While not exclusively a Substack (often a blog with a newsletter component), Brian Krebs is a leading investigative journalist covering cybersecurity. His work is essential for anyone concerned about online safety, data breaches, and cybercrime, offering deep insights into a critical modern threat. (Highlighted by NinjaOne).
Ideal for: IT professionals, security experts, business owners, and concerned citizens.
Newsletter: Sustainable Baddie
Author: (Often a collective or Jazmine Rogers)
Why It’s a Must-Read [2025]: This newsletter makes sustainable fashion and living fun, accessible, and optimistic. It moves beyond guilt and offers joyful, practical ways to be more eco-conscious without sacrificing style or personality, appealing to a desire to make a positive impact in an engaging way. (Recommended by Mailbrew).
Ideal for: Eco-conscious individuals, fashion lovers, and anyone looking for positive and practical sustainability tips.
Newsletter: Erin in the Morning
Author: Erin Reed
Why It’s a Must-Read [2025]: Erin Reed provides crucial reporting and analysis on transgender rights, legislation, and news affecting the LGBTQ+ community. Her work is vital for those seeking to understand and stay informed about these critical human rights issues, offering clarity and a powerful voice for an often-marginalized community. (Highlighted by Press Gazette).
Ideal for LGBTQ+ individuals and allies, policymakers, journalists, and anyone committed to human rights.
Newsletter: Pointer
Author: (Various experienced developers and leaders)
Why it’s a Must-Read [2025]: Billing itself as "What current & future engineering leaders read," Pointer offers practical programming tips and insights into software industry trends. It’s designed to help software developers and CTOs level up their skills and leadership, addressing the desire for career advancement and technical excellence. (Featured by NinjaOne).
Ideal for software developers, engineering leads, CTOs, and aspiring tech leaders.
Beyond the Click: Embracing a Richer Inbox
The journey to a more informed, inspired, and intentional life can begin with a simple click: subscribe. These 50 Substack newsletters represent some of the most compelling voices and valuable insights available directly to your inbox in 2025. They offer a chance to connect with ideas that challenge, comfort, and expand your horizons.
Don't just take our word for it. Explore these recommendations, find the writers who resonate with your unique desires and intellectual cravings, and transform your inbox from a source of stress into a wellspring of discovery. The right newsletter doesn't just deliver content; it delivers a new way of seeing, understanding, and navigating your world.
What are your must-read Substack newsletters for 2025? We’d love for this to be a living document, so feel free to share your own gems and help others discover their next favorite read!
Stephon Anderson is a dedicated affiliate marketer passionate about uncovering the strategies and resources that drive real results. With a keen eye for quality and a commitment to actionable insights, his mission is to help you navigate the affiliate marketing landscape and achieve massive success. He believes that by connecting readers with the right tools and knowledge, significant growth and achievement are within everyone's reach."